A step by step guide to reaching high Google ranking
It’s 2020! Yes! It’s 2020 and nobody has the smallest clue how Online Marketing game has or is going to change! If you have been in online marketing, you know that search engines keep evolving their algorithms to value organic content and I think you agree with me when I say the “Paid Adword Era” is over! What now seems to be in the center of attention for search engines like google is simply high quality content revolving around the key terms your niche may search for.
This is what Google Search Quality Team has to say about this:
“You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content”
So why are we bringing this up?
We have the opportunity to work with some of the best copywriters and content creators in the U.S. and Canada. After creating a fast and reliable website, we consult with an expert in your industry to fine-tune your content and make sure it converts your audience to potential clients. Wanna do it yourself? No problem. Here are 3 Golden pieces of advice on how to write your content to make sure you are not missing on your chances:
1. Do Your Keyword Research
Yes, like we said you do not need to pay Google or any other Search Engine to be able to use certain words to improve your organic search ranking, but you still need to know what are the most searched words and phrases in your industry. There are many tools like https://keywordtool.io/ that allow you to find out what makes your clients tick, what they are looking for and how you can prepare content that attracts them. Most powerful tools are paid services, but telling from experience, it’s a cost you want to pay for, considering the return it can have for you.
2. Good content sells. Add value to your customers!
When was the last time you read a sales email to the end? How about a blog that kept pushing its call to action?! That’s right. Unlike what most copywriters try and do, you must evaluate your audience and its tolerance for sales pitches. Let’s give an example here: Let’s say you are a Coach or Consultant, and this is the first sentence on your landing page: “Do you want to succeed in your venture? Click here to book a FREE appointment with us Now!” Do you see the problem? Not even you yourself trust a web copy that pushes you on the first line! Now imagine you replace it with: “Do you know the 3 simple steps you need to take for your business success in (your industry)? 1. (short but precise description of your first solution). followed by a button that says: “Reveal the Second Step”. Statistically, the second method offers 50% to 70% higher conversion rates than the first one.
3. Don’t over-complicate things! Be Simple, Be Direct!
Ok! Andrew, our Dental content writer is right when he says: “Writers are INSANE!” By nature, every writer likes to create a literary tone, one that praises their talents as a composer, but the problem is that TECHNICAL CONTENT WRITING is NOT COPYWRITING! When you try to mix technical content with artistic, grammatically twisted discourse the end result is nothing but pure confusion and most probably high bounce rate (how often users bounce off your web page before seeing the whole content). The solution? Be Technically rich, and literally simple in verse.
Here’s a suggestion. Contact us to meet and go over the content of your website for Free. We’re confident we can help you engage your target audience with a small twitch in your existing content. Contact us today! You just pay for the coffee!